The LPL Unveils Its New Logo

As the eastern league continues to grow, so does its branding

China - June 9th, 2020 - The League of Legends Pro League has officially unveiled its new logo. 

Demonstrating the power of two opposing forces colliding, resulting in an impact on the world around it, the symbology and energy of the logo reflects the LPL’s history as a “the fighter’s league”. 

The LPL tournament has always been ready to cause a stir. Whether it’s innovating the scheduling system; improving the viewer experience; increasing fan engagement; adjusting club team management or fostering new fighting tactics, the LPL has become the entertaining league that we see today. 

From moving the 2020 Spring Split from an offline format to an online format, to using green screens in the LPL Spring Finals, to creating an even more engaging viewer experience, the LPL team is committed to overcoming any obstacle in their way. 

Some LPL statistics: 

  • LPL Spring Split had a prize pool of almost $600,000.
  • Winners of the LPL Spring Split headed straight to the World finals.
  • The format of the LPL is unique compared to many other regions. The Playoffs bracket uses a double-gauntlet style format, with all matches played as best-of-five.
  • LPL has had over 40 million views on Twitch alone since it began.

About LPL
​The League of Legends Pro League is the top professional level in China. The first season of the LPL was the 2013 Spring season. The top three finishers of the playoff tournament receive automatic bids to the League of Legends World Championship.

About Riot Games
​Riot Games is best known for League of Legends, a multiplayer online battle arena game and the company's flagship product. The game was first released in October 2009 and subsequently became the game with the highest active player count by 2013. Since 2011, Riot Games have also operated various tournaments for the game, including the League of Legends World Championship, the Championship Series, the European Championship, and the Mid-Season Invitational.

Media Contact
​Lewis Burnell
​Vicarious PR
​Lewis@VicarousPR.com

About LPL

The League of Legends Pro League is the top level of professional League of Legends in China. The first season of the LPL was the 2013 Spring season. The top three finishers of the playoff tournament receive automatic bids to the League of Legends World Championship.